To IRES REAL ESTATE GEORGIACampaign
Showcase
Platform
Duration
Days
Prospects
Qualified
Conversions
Units Sold
Why Dugasta Apartments?
We took the liberty of selecting one of our most recent projects with the client's approval to share as it reflects the level we operate at.
This unit stands out not just for the property itself, but for how it was positioned, marketed, and converted into high-quality buyer interest through a precise, well-structured approach.
We present one of the most interesting and strategically executed units we've worked on in the UAE.
Campaign Creatives
Three distinct approaches, one powerful message
Elegant Lifestyle
Variant 1
Urban Sophistication
Variant 2
Premium Investment
Variant 3
Property Documents
Download floor plans, brochures, and payment details
Payment Plan
Flexible payment options and terms
Brochure
Complete project brochure and overview
Studio Floor Plan
201 - Studio unit layout and specifications
1-Bedroom Floor Plan
308 - 1 Bedroom unit layout and specifications
All Floor Plans
Complete floor plans for all unit types
Campaign Structure Methods
Choose the approach that fits your lead quality, budget, and team capacity
Conditional Forwarding
Positioning
High control, highest lead quality
Flow
How It Works
- Complete form (budget, timeline, preferences)
- Qualified → tracked conversion page
- Unqualified → non-tracked page
- All leads stored in CRM with labels (even the un-qualified)
✓ Pros
Strong filtering, full data, high intent
⚠ Trade-offs
Higher CPL, slower optimization, High friction
Conditional Filtering
Positioning
Balanced quality + scalability
Flow
How It Works
- Users answer key questions in-app
- Disqualifying answers → form auto-closes
- Only qualified users submit
- Bad leads filtered before CRM (So only qualified lead answers are kept)
✓ Pros
Lower CPL, clean data, scalable
⚠ Trade-offs
No visibility on rejected leads
Lead Forms + Manual
Positioning
Maximum volume + human control
Flow
How It Works
- Minimal friction capture
- Qualify via WhatsApp, calls, email
- Agents filter based on conversations
- Direct WhatsApp option available
✓ Pros
Highest volume, very low CPL
⚠ Trade-offs
Time-heavy, requires team capacity
Strategic Positioning
You're not choosing one method — you're choosing based on:
Lead Quality
Poor quality? We Use Conditional Forwarding for aggressive filtering
For slight friction and Scalability
Poor Quality, But Not Too Bad? Use In-App Conditional Filtering for a tiny bit more friction.
The original way
Our Original Way, Manual Qualification handles high volume efficiently
Performance Breakdown For The Dugasta Apartments Campaign
Qualified Prospects
28
Actual qualified buyers
Units Sold
8
Ready apartments
Campaign Duration
18 Days
Fast execution